{"id":13619,"date":"2016-10-04T11:00:00","date_gmt":"2016-10-04T09:00:00","guid":{"rendered":"https:\/\/www.progressives-zentrum.org\/en\/?p=13619"},"modified":"2022-09-05T11:12:50","modified_gmt":"2022-09-05T09:12:50","slug":"how-to-win-elections-lessons-from-france","status":"publish","type":"post","link":"https:\/\/www.progressives-zentrum.org\/en\/how-to-win-elections-lessons-from-france\/","title":{"rendered":"How to Win Elections \u2013 Lessons from France"},"content":{"rendered":"\n

Important elections lie ahead in Germany. In the autumn of 2017, the German federal election will take place and prior to that, there is the politically highly significant state election in North Rhine-Westphalia. Against this background, we invited Guillaume Liegey to Das Progressive Zentrum in order to share some of his ideas about modern campaigning strategies.<\/em><\/strong><\/p>\n\n\n\n

From 4th to 5th October 2016 he met German decision-makers and strategists from various organizations. Among others, Guillaume discussed with Heiko Kretschmer<\/strong>, founder and director of Johannsen + Kretschmer (the leading agency during the SPD election campaign 2013), and Robert Heinrich<\/strong>, head of the department for public relations and campaigns at B\u00fcndnis 90\/Die Gr\u00fcnen. Questions raised referred to: What can we learn from past elections in Germany and other countries, such as France or the ongoing campaigning in the US? How can more voters be reached and mobilized? Is door-to-door campaigning the best strategy? And what are effective strategies to cope with populist parties?<\/p>\n\n\n\n

The best campaigns today successfully combine data, digital and human. <\/p>– Guillaume Liegey<\/em><\/cite><\/blockquote>\n\n\n\n

Guillaume Liegey was the National Field Director of Fran\u00e7ois Hollande\u2019s presidential campaign in 2012. With his data-driven field campaign strategy he reached out to 5 million households and developed training tools for 6.000 field organizers. Based on his experiences he co-founded an electoral campaign technology firm, Liegey Muller Pons (LMP), which has already worked on campaigns in 14 countries across Europe and is currently collaborating with former French Economy Minister Emmanuel Macron\u2019s new political movement \u201cEn Marche\u201d.<\/p>\n\n\n\n

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Authors<\/h2>\n\n\n
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Dominic Schwickert<\/a><\/h4>
Executive Director of Das Progressive Zentrum<\/div>
<\/use> <\/svg><\/a> <\/use> <\/svg><\/a> <\/use> <\/svg><\/a> <\/div><\/div>
Dominic Schwickert has been Executive Director of Das Progressive Zentrum since 2012. He has proven expertise in the field of political and strategic consulting. Dominic worked i.a. for Stiftung Wissenschaft und Politik, Bertelsmann Stiftung, IFOK GmbH, Stiftung Neue Verantwortung, German Bundestag as well as for the Federal Ministry for Economic Affairs and Energy. <\/div><\/div>
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Tanja Hille<\/a><\/h4>
Alumna<\/div>
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News [news count=\"2\" type=\"person\"]<\/div><\/div>\n\n\n\n
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Further articles<\/h3>\n\n\n
\"Matthias<\/a><\/div>

Responsibility in an Age of New Global Uncertainties<\/a><\/h4>
Posted on<\/span>
What does it mean to take responsibility today? This was the central question we discussed at the 2025 Political Symposium.<\/div>
Aaron Remus<\/a><\/div>
Event Report<\/a><\/div><\/div><\/div>
\"\"<\/a><\/div>

Majorities in Favour of a New Security Promise: Insights from the Progressive Action Summit in London<\/a><\/h4>
Posted on<\/span>
Progressive government leaders and NGOs met in London for a strategy debate. Report on differences in discourse and what can be learned from them.<\/div>
Dominic Schwickert<\/a>, Florian Ranft<\/a><\/div>
Event Report<\/a>, News<\/a><\/div><\/div><\/div>
\"German<\/a><\/div>

2025 German Election Briefing: Learnings for Progressives<\/a><\/h4>
Posted on<\/span>
Following the Bundestag elections, we analyse results, highlight missteps, and explore the key challenge for the progressive camp.<\/div>
Florian Ranft<\/a>, Dominic Schwickert<\/a><\/div>
Analysis<\/a>, Debate<\/a><\/div><\/div><\/div> <\/div>\n\n\n\n
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To the blog<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The French progressive campaigner Guillaume Liegey visited Das Progressive Zentrum.<\/p>\n","protected":false},"author":14,"featured_media":13625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[378,419,191],"class_list":["post-13619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veranstaltungsbericht","tag-frankreich","tag-hausblog-2","tag-progressive-politik-und-strategie"],"acf":[],"yoast_head":"\nHow to Win Elections \u2013 Lessons from France - Das Progressive Zentrum - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.progressives-zentrum.org\/en\/how-to-win-elections-lessons-from-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win Elections \u2013 Lessons from France\" \/>\n<meta property=\"og:description\" content=\"The French progressive campaigner Guillaume Liegey visited Das Progressive Zentrum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.progressives-zentrum.org\/en\/how-to-win-elections-lessons-from-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Das Progressive Zentrum - 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